Name: The Caveman Principles
Author: Carl Jones

What's Inside

Three Things Holding You Back.
One Book That Changes Everything.

The Caveman Principles tackles the three pillars of modern suffering with zero corporate cheerleading and a lot of uncomfortable honesty.

PART ONE

Stress

Feeling overwhelmed is not a weakness — it's your prehistoric brain treating a difficult meeting like a sabre-toothed tiger. Discover why your stress response is working exactly as designed, and how to override it.

Reclaim your peace of mind.

PART TWO

Communication

Feel like you're dealing with idiots? You're not — they're just from a different tribe. The Caveman Tribal Sorter reveals the four personality types and exactly how to talk to each of them without wanting to scream.

Communicate with confidence.

PART THREE

Change

Change is not the enemy — your Herder trying to shortcut the mammoth is. Learn how to stop sabotaging yourself mid-transition and actually follow through on the things that matter.

Thrive in a changing world.

The Caveman Tribal Sorter

Which Tribe
Are You In?

Take the two-minute quiz and discover your caveman personality type — and exactly why you react to stress the way you do.

🏹

The Hunter

Open & Direct

🛡️

The Protector

Closed & Direct

🌿

The Gatherer

Closed & Indirect

💛

The Healer

Open & Indirect

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Carl Jones — Author of The Caveman Principles

The Author

Carl Jones
The Caveman

19 years as a frontline police detective

National Bravery Award recipient

PTSD diagnosis — and the journey through it

Author, keynote speaker & corporate trainer

Professional speaker via carljones.org

Carl Jones didn't write this book from a comfortable armchair. He wrote it after 19 years of frontline policing, a PTSD diagnosis, and the kind of stress that would make most self-help authors lose the plot entirely.

Where other wellness books tell you to breathe more and worry less, Carl tells you why your brain is doing what it's doing — and gives you the actual mechanical tools to do something about it. No fluff. No corporate cheerleading. No unrealistic advice.

He's also been known to fix Alfa Romeos, lose sleep over a White German Shepherd called Ford, and genuinely wonder if he can be left unsupervised.

Speaker Website → Book a Discovery Call

Reviews

What the Tribe
Is Saying

★★★★★

Stress has achieved almost a mythical, intangible quality that Carl so skilfully, humanly, entertainingly and simply deconstructs here. I love this book and the way it will change lives for the better.

Dr Richard Gerver

Speaker, Author, Change Agent

★★★★★

As a Hunter with a fair degree of Protector thrown in, I've re-assessed my family and close associates into the Cavepeople — this has opened up better communication between the people I love and the teams I lead.

Mark Pearce

CEO & Director, JPR Environmental

★★★★★

This feels like the handbook we've all been searching for — full of value, free from ego, and written in a way that energises the reader with new insight. Thank you for creating such an empowering resource.

Caroline E King

Founder & MD, Vocal Assets

★★★★★

As a 20 year old girl — this book is a must read for everyone! It put a completely different spin on stress and changed my perspective. An incredibly fun read that armed me with tools to manage my anxiety.

Kelsie Holt

Amazon reviewer

★★★★★

Caveman Principles provides practical and valuable insights into understanding and managing stress. Both informative and entertaining — highly recommended to anyone looking to increase their understanding of stress.

Jane French

Owner, The Right Address Ltd.

★★★★★

A quirky caveman buddy guiding you through the modern jungle of stress. The Tribal Sorter is a game changer for improving relationships. Packed with practical tips and written with such humour — I couldn't put it down at 3am!

Bob Strange

The Closer Speakers Consultancy

Questions

Frequently Asked

What are the Caveman Principles? +

Modern stress stems from primitive instincts. Three core pillars: recognising stress, communicating by reading personalities, and managing personal change. Understanding these allows you to navigate the modern workplace without the prehistoric baggage of burnout.

How is this different from other wellbeing books? +

Most wellbeing books are filled with corporate cheerleading. This one is built on real-world survival, written by a former detective and bravery award winner. It strips away the fluff and delivers straight-to-the-point mechanical tools you can actually use.

Who should read The Caveman Principles? +

Anyone struggling with the relentless pace of modern life — corporate executives, managers dealing with team friction, or individuals feeling the weight of burnout. It translates complex survival instincts into clear strategies that can be applied immediately.

Is it suitable for corporate wellbeing events? +

Absolutely. The book serves as a foundational text for all staff, offering a direct and simple look at managing mental health in the workplace. Consider bulk copies for your next wellbeing initiative, or contact Carl about a keynote or training day.

What is the Caveman Tribal Sorter? +

A personality system that categorises people into four tribes — Hunter, Protector, Gatherer, and Healer — based on how Open or Closed and how Direct or Indirect they are. Understanding your tribe (and other people's) transforms how you communicate and reduces workplace friction dramatically.

Can Carl speak at our event or deliver training? +

Yes — Carl is a professional keynote speaker and corporate trainer. His three signature talks are The Caveman Principles, The SLAP Technique, and Capacity Need Want. Visit carljones.org or book a discovery call below.

Get in Touch

Ready to Stop Running
From Your Mammoths?

Whether you want the book, a keynote, a training day, or just a discovery call — Carl's happy to talk. No pitch, no pressure, no unnecessary cave paintings.

Book a Discovery Call → Speaker Website

Send a Message

Carl reads every one.

+44 7958 487 333 carl@carljones.org carljones.org Goodreads

Why Modern Humans
Still Think Like Cavemen
And how to use it to your advantage